Borders' Going-Out-Of-Business Sale In 5th Day
Sunset Plaza Borders bookstore is one of six in the St. Louis area being sold off to the bare walls.
The liquidation of Borders in Sunset Hills has started as promised. Everything in the store is marked down 10 to 40 percent off the original price.
Gift cards will be honored over the entire sell off, according to an email sent out by Borders to Rewards Card holders. "Rewards" deals will be valid through July 31.
The once ubiquitous brand announced July 18 it had not found a buyer and was selling off to liquidators. The company closed half its 800 stores earlier this year in an attempt to turn around its gloomy fate.
Borders Group Inc. President Mike Edwards blamed the turbulent economy, the rise of e-Readers and rapidly changing publishing industry for the company's demise.
The company had about 11,000 employees remaining at Monday's announcement.
Borders have been packed with shoppers waiting in checkout lines stretching through the store, and every aisle filled with browsers.
Books in the science fiction and fantasy section were marked down 10 percent but romance, for example, had savings of 30 percent or more.
Borders hasn't yet said when its last day will be, but a good guess is when the majority of books and furniture are gone.