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Borders' Going-Out-Of-Business Sale In 5th Day

Sunset Plaza Borders bookstore is one of six in the St. Louis area being sold off to the bare walls.

The liquidation of in Sunset Hills has started as promised. Everything in the store is marked down 10 to 40 percent off the original price.

Gift cards will be honored over the entire sell off, according to an email sent out by Borders to Rewards Card holders. "Rewards" deals will be valid through July 31.

The once ubiquitous brand announced July 18 it had not found a buyer and was selling off to liquidators. The company closed half its 800 stores earlier this year in an attempt to turn around its gloomy fate.

Borders Group Inc. President Mike Edwards blamed the turbulent economy, the rise of e-Readers and rapidly changing publishing industry for the company's demise.

The company had about 11,000 employees remaining at Monday's announcement. 

 have been packed with shoppers waiting in checkout lines stretching through the store, and every aisle filled with browsers.

Books in the science fiction and fantasy section were marked down 10 percent but romance, for example, had savings of 30 percent or more.

Borders hasn't yet said when its last day will be, but a good guess is when the majority of books and furniture are gone. 

Patricia Presti July 23, 2011 at 03:29 AM
This breaks my heart. I remember how excited I used to get when my mom would take me to a book store. Borders had such a wonderful atmosphere, and I made a lot of friends there. If you love to read, you will never be bored. Borders ... a GREAT book store. How sad. The devastating economy swallows another organization as the politicians argue.
Patricia Presti July 23, 2011 at 03:11 PM
When liquidators moved into the Crestwood Macy's, the "clearance" prices were way more than Macy's great sale + coupon prices...and stayed that way for a long time. Borders 40% coupon prices (they say 10%-40% off) will be the rare prices we are used to, and forget about the great boxes of $2 books. In this bad economy, I wonder what places we've loved for years will be next. Congress needs to cut old, obsolete gov't programs such as subsidizes the mohair wool industry because that was the wool used in WWII uniforms and the huge helium plant in Texas because dirigibles were the next big mode of transportation. Instead Congress wants to scare people by threatening to cut benefits they have paid for all their working lives.
Jean Whitney July 24, 2011 at 02:23 AM
Borders' shoppers have said they plan to go to Barnes and Nobles now, so we hope for its longevity.
Patricia Presti July 25, 2011 at 01:52 AM
Thanks, Ms. Whitney ... just not the same. Kinda like you either like Pepsi or Coke. However, I will try to support it (not at $30/book), because it would be a mistake for our culture not to have a bookstore with an exciting children's section where they can learn to love reading.
Jean Whitney July 25, 2011 at 02:10 PM
Amen!

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