Bread Co. Warms Up St. Louis in February

Even though St. Louis’ winter has been mild so far, there are surely still more chilly days to come. To get through the mid-week winter blues, is launching a new program starting Wednesday, Feb. 1.

Warm-Up Wednesdays is a new program where free soup is given to area businesses, community groups, construction site workers, volunteers, etc. Throughout February, Bread Co. is asking the citizens of St. Louis to nominate those who they think deserves a Warm-Up via

Twitter and Facebook (tweet @panerabread.com using #warmupwednesday or write on Bread Co.’s Facebook wall). Bread Co. will then use the recommendations and warm up selected businesses each Wednesday of the month.

Also, on the final Wednesday (Feb. 29), Bread Co. is asking customers to warm up the entire city of St. Louis. Customers are asked to bring in three non-perishable food items that day for a free bowl of soup. The donated food items will go to Operation Food Search.

Lastly, Wednesday, Feb. 1, Bread Co. is giving away free coffee to everyone in St. Louis to everyone who visits Bread Co.