“Friends Don’t Let Friends Live in Chesterfield” is the slogan some residents may begin seeing in bumper stickers and coasters throughout the area. The phrase is part of a marketing campaign of UIC, a building developer and design company based in the city of St. Louis.
“Hey, Chesterfield is a comfortable place with an affluent population, great sales tax base, and high quality schools. It is St. Louis’s flagship suburb, so we thought they could take a little good natured ribbing,” according to a statement in one of UIC’s websites.
The campaign, they say, is not really about Chesterfield, but about encouraging people to live in the city of St. Louis and develop “vibrant, urban neighborhoods.”
“It is about a vision of our beloved central City (St. Louis) growing into a marquee diverse urban environment, with an emphasis on green planning and design,” read a statement on their website. “The City of St. Louis offers exceptional walkable historic neighborhoods, exciting night life, unique shopping options, a strong downtown, and a growing base of educational opportunities for families.”
Bruce Geiger, Chesterfield's Mayor, said he was not aware of the campaign.
"I may have to call and ask them about that," he said.
A spokesperson for UIC was not immediately available for comment Monday. Chesterfield Patch will work on expanding this story.
In the meantime, share your opinions on the developer’s marketing campaign in the comments section of this story. Should friends let friends live in Chesterfield?